The art of
communication

Our custodian opens the
doors of the Perdonà
Gallery to you

A space dedicated to the art of knowing
how to communicate, and to
communication as a form of art.

Within these rooms you will find some of our “guizzy”: those creative expressions that have been with us for forty years and have helped us grow — beard and hair included — turning communication into our craft.

If you can sketch it, you can communicate it.

I chose to open this Art Gallery to give voice and space to all the artistic sparks that have emerged over the years, from high school to today. This space was created as a tribute to all the mentors who guided me along my journey, and I hope it will inspire the young communicators yet to come.

Christian Perdonà

A downhill run through the slopes of creativity

“During my years at art high school, I split my dreams between the lines on drawing sheets and the tracks on snowy slopes, imagining a future as a ski instructor. In the end, my creative instinct prevailed, but all the passions I carry within me have also found their way into my profession — sometimes as inspiration, sometimes as a source of connection.”

And so, sketch after sketch, forty years of this Agency’s history and life have passed by. Architectural drawing evolved into the design of exhibition stands; ornamental drawing found new life in logo creation; anatomical drawing developed into renders and 3D designs. A natural evolution of artistic studies, which still form the pillars on which we build our communication today.

Architecture

“Architectural drawing has
allowed me to envision and
develop precise exhibition
designs and gain knowledge of
materials.”

Figure

“With figure drawing, I thoroughly practiced the realistic representation of everything visual — from photos and still life to objects and people, shadows and light.”

Ornament

“Ornamental drawing allowed me to master the representation of graphic elements, from shapes to colors, from typography to lettering.”

Perdonà Agency was born from a creative vocation that goes beyond the pursuit of results, yet is rooted in mastery of artistic technique and an insatiable curiosity.

From 1986 to today, this vocation has become the promise of a distinctive kind of communication — exciting, original, proactive, and courteous, a messenger of a (a)mar cortese — which has made our hippocampus a recognizable and attractive brand in a sea where competition is abundant, yet the power to stand out remains.

A symbol of trust and loyalty, but also a driving force, Guizzy has guided us for forty years in a rolling wave of creativity. Now, together with its custodian, it opens the doors to new generations to pass on this legacy of values.

A transfer of skills and knowledge that goes beyond the Agency’s boundaries, extending to our clients’ side, collaborating with them to achieve effective communication.